Head of YouTube Primary Research and Insights

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; Mountain View, CA, USA; Los Angeles, CA, USA; New York, NY, USA.Minimum qualifications:

• Bachelor's degree in Engineering, Math, Quantitative Science, or related technical field, or equivalent practical experience.
• 13 years of experience working in data analytics, consulting, data science, engineering, or a technical operations role.
• 13 years of experience in statistical problem solving and analyzing data sets using SQL or comparable coding language (e.g. Python, R, Java, C++).
• 5 years of experience managing a team.
  
  

Preferred qualifications:

• Master's degree in a quantitative field (e.g., Statistics, Computer Science, Engineering, Mathematics, Data Science, etc.).
• Experience influencing senior leadership on analytical decision making.
• Experience in data analysis, with the ability to solve problems in complex, fast-moving, and ambiguous business environments through excellent data intuition and business acumen.
• Experience ideating and designing end-to-end consumer-focused surveys and mixed-method research, with a proven ability to report results and strategic insights to senior leadership.
• Ability to effectively communicate analysis and recommendations across a wide range of non-technical audiences.
  
  

About the jobThe YouTube Business Go-To-Market team is responsible for driving all go-to-market functions for YouTube, including strategy and business operations, analytics and data science, partnership enablement, and product activation. The team shapes go-to-market priorities to accelerate growth and resource the business accordingly, enhancing skills and capabilities to support execution of business priorities, driving efficiency across business operations, and building excellent infrastructure and tooling. This team combines strategic, operational, and problem-solving skills with a pragmatic sense of how to get things done and drive change across a global organization.At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $230000 - $320000 (USD) + 25% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Lead high-stakes consumer research and mixed-method studies (conjoint, surveys, focus groups) to define YouTube’s content acquisition, product prioritization, and business generation strategies.
• Build robust financial models and conduct scenario and sensitivity analyses to evaluate business outcomes and mitigate risks for new initiatives.
• Analyze complex data sets to identify actionable trends, translating raw qualitative and quantitative insights into clear, data-driven business opportunities.
• Deliver strategic recommendations and thought leadership to VP- and Director-level stakeholders across YouTube Music, Media, Product, and Engineering verticals.
• Manage and mentor a team of analysts and researchers, driving execution excellence and upholding rigorous quality standards across all projects.
  
  
  

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .