Manager, Experiential Marketing

United Entertainment GroupNew York, NYPosted

Job Description

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

About The Role The Manager, Brand Experience leads the development and execution of integrated marketing and experiential programs for key client accounts. This role blends strategic thinking, account leadership, creative collaboration, and operational excellence to deliver high-impact brand experiences from concept through execution and measurement.

Key Responsibilities Strategy & Program Development
  • Partner with internal teams to develop integrated marketing, promotion, and event programs aligned to client goals
  • Conduct program and client research to inform strategy and creative direction
  • Develop creative briefs and support overall concept development
  • Lead and contribute to brainstorm sessions
  • Build production estimates and execution plans
  • Apply audience insights and industry trends to strengthen strategic recommendations
Account & Client Leadership

  • Serve as day-to-day account lead for assigned programs and clients
  • Manage contracts, negotiations, timelines, and budgets
  • Prepare presentations, status reports, and program updates
  • Understand client business objectives, competitive landscape, and industry trends
  • Evaluate campaign performance and recommend optimizations
  • Identify opportunities to grow accounts through new capabilities or initiatives
Experiential Production & Execution
  • Develop production documentation, including:
    • Production schedules
    • Run-of-show documents
    • Vendor briefs
    • Staff training materials
    • Key messaging frameworks
  • Source, negotiate, and manage vendors
  • Troubleshoot program challenges and implement solutions in real time
Financial & Operational Management
  • Manage program setup and tracking within financial systems
  • Oversee day-to-day budget management and forecasting
  • Handle vendor invoices, POs, and billing coordination
  • Ensure profitability and cost efficiency across programs
  • Track time and manage financial reporting
Measurement & Reporting
  • Define and track program metrics
  • Develop reporting and recap presentations
  • Evaluate campaign performance against objectives and recommend improvements
Business Development & Agency Contribution
  • Support new business efforts and RFP responses
  • Collaborate with cross-disciplinary teams to build proposals
  • Develop case studies and support award submissions
  • Build industry relationships and expand professional network
Qualifications
  • Bachelor’s degree in marketing, communications, advertising, or related field
  • 2+ years of experience in experiential or event marketing
  • Experience integrating social and digital campaigns into broader marketing programs
  • Strong creative and strategic thinking skills with the ability to make smart, actionable recommendations
  • Proven ability to manage multiple programs simultaneously with high attention to detail
  • Excellent communication, organization, and multitasking abilities
  • Working knowledge of public relations and integrated marketing
  • Passion for culture, entertainment, and brand experiences
$55,000 - $68,000 per year

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.