Manager, Marketing & Fan Development

About Alan's Universe

Alan's Universe is one of the biggest entertainment brands on the internet — the #1 global YouTube Shorts channel, with 100M+ subscribers and billions of views across a growing universe of characters, stories, and formats. We're a Burbank-based, YouTube-native media company building the next generation of digital-first entertainment, and we're growing fast.

About the role

We're hiring a Manager, Marketing & Fan Development — a business-driven, audience-first role that's part community strategist, part marketer. Your mission is to turn hundreds of millions of viewers into an active, identifiable community, and to grow how Alan's Universe shows up as a brand.

This is not a content-creation role. It's for someone who's energized by understanding an audience and mobilizing it — the person who did grassroots fan development for an artist, brand, or film/TV property and knows how to move a fanbase from passive to active.

What you'll do

Fan development & intelligence (the core of the role)

• Define who our superfans are, segment our audience, and build the playbook for turning passive viewers into an active community.
• Analyze audience demographics, behavior, sentiment, and trends across YouTube, social, and community platforms — and translate what you find into action, not just dashboards.
• Design and run fan experiences: studio events, cast-to-fan moments, challenges, and superfan programs.
• Grow our SMS and community channels through targeted acquisition and retention campaigns.
• Partner with our creative team to shape and commission fan-facing content that rewards and excites superfans.

Brand & marketing

• Own brand awareness for Alan's Universe as a company, supporting partnerships, positioning, and industry-facing visibility.
• Manage and grow our owned channels, including our corporate and LinkedIn presence.
• Consolidate our social accounts under one coordinated, centrally managed strategy.
• Support marketing for brand deals, launches, and campaigns.

Measurement

• Define and track engagement, sentiment, participation, and conversion across both fan and brand efforts, and report on overall fandom and brand health.

What you'll bring

• Proven experience in fan development, community growth, or audience development for an artist, brand, film/TV property, or product — ideally moving a fanbase from passive to active or paying.
• Marketing generalist range: brand and social-channel management, plus the operational sense to consolidate and run owned channels cleanly.
• Deep fluency in online fandoms, Shorts culture, and platform trends.
• Comfort with audience data — reading demographics and behavior and turning them into strategy.
• Strong event and experience planning, and sharp communication skills.
• Familiarity with community/SMS platforms (Subtext or similar) is a plus.

Equal opportunity

• Alan's Universe is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.