Job Description
Responsibilities & Duties
- Support the campaign strategy, planning & execution and reporting for a range of marketing initiatives – like audience growth programs, tentpole events and ticket sales.
- Manage all aspects of a project from start to finish to ensure process is followed, deadlines are met, stakeholders and partners are engaged, assets are on brand and objectives are achieved.
- Continue to hone the campaigns process and the processes of other departments within our project management tool, Monday.com.
- Serve as a project manager and marketing liaison for a number of departments, including but not limited to Acrisure Stadium operations, digital content, and corporate partnerships.
- Create promotional campaigns in support of those departments’ initiatives, such as hiring stadium staff, our in-app game Immaculate Prediction, our Hall of Honor Museum, and more.
- In collaboration with creative teams, develop engaging marketing assets (social graphics, website ads, radio copy, etc.) that support campaign goals and objectives and effectively reach target audiences.
- Write and edit creative marketing copy for your designated campaigns considering channel, audience and brand voice.
- When necessary for campaign success, facilitate conversations and relationships with third parties like creative agencies, legal teams, vendors and more.
- Support Marketing Campaign Manager and Marketing Campaign Coordinator with various campaign and miscellaneous requests as needed.
- In collaboration with business analytics and the Platforms Manager, develop reports, dashboards and other tools that enhance key stakeholders’ visibility of each campaign’s progress, success, and effectiveness of key marketing tactics.
- Bachelor’s degree (Marketing or Communications preferred)
- 1-3 years of professional experience