Job Description
About Becoming You Labs
Becoming You Labs is a life-discovery and career-planning platform built on a rigorous methodology that helps people find purpose at the intersection of their values, aptitudes, and economically viable interests. Founded by Suzy Welch — bestselling author, NYU Stern professor, and host of the Becoming You podcast — the company reaches its audience through a fast-growing ecosystem of content: a weekly newsletter, podcasts, workbooks, YouTube shows, thought pieces, and more.
Content is not marketing at Becoming You Labs — it is the product and the movement. We are hiring a Producer to build and run an exciting, new, guest-based YouTube show from the ground up.
About the Role
Becoming You Labs is launching an interview-led YouTube show hosted by Suzy Welch, and built for natural, free-flowing conversation rather than a scripted format. Alongside Suzy, each conversation will feature well-known and otherwise compelling guests. Additional details on the show’s concept will be discussed upon interviewing. We are looking for an experienced, YouTube-native producer and editor, based in New York, to build this show from concept through a sustainable, monetized release cadence.
This is a one-person production pipeline that reports directly to Suzy. You'll handle everything end to end — pitching and booking guests, shooting and editing every episode, and driving retention and engagement — and you'll be equally responsible for turning that content into revenue, through sponsorships, brand integrations, and other monetization paths.
Note: This is not a channel-management role or a hands-off executive producer role; it is a hands-on production role for someone who can take an established show concept and execute it at a high level, on a consistent schedule. There is no crew, no separate editor, and no booking department — this person is the entire production pipeline.
What You’ll Do
- Source, pitch, and book guests who fit the show's premise and Suzy's audience; manage outreach and scheduling end to end.
- Maintain a content calendar planned several weeks out and hold a consistent release cadence.
- Research each guest and prepare materials — questions, narrative arc, background — that support a strong, natural on-camera conversation.
- Produce and direct each shoot: set up cameras, lighting, and audio.
- Edit every episode start to finish — pacing, sound, graphics, captions, thumbnails, and titles — to a high, professional standard.
- Cut short-form, platform-native content from each episode for TikTok, Instagram Reels, and YouTube Shorts.
- Own the YouTube channel strategy: upload cadence, titles, thumbnails, SEO, and cross-platform promotion to build watch time and subscribers.
- Build the show into a business — brand integrations, sponsorships, and monetization — in partnership with Suzy and the Becoming You Labs marketing team.
- Stay current on visual and social trends across YouTube and the broader media landscape and bring ideas that help the show stand out.
What You’ll Bring
- Prior experience producing a YouTube show is required — ideally guest- or interview-based — from concept through a real, ongoing release cadence. General video, social, or editing experience elsewhere is not a substitute.
- A portfolio or reel demonstrating genuine and high-quality end-to-end capability: you concept, book, shoot, and edit a show yourself, and can speak to what worked and why.
- A fluency in the mechanics of YouTube specifically — thumbnails, titles, algorithm, watch time, Shorts/clipping strategy — not just video production in general.
- An entrepreneurial spirit: being as excited by growing and monetizing a show as by producing it.
- A current perspective on visual and social trends across the digital media landscape and YouTube specifically, offering insights and ideas that help the show amplify its reach and stand out in a crowded landscape.
- A history of engineering viral moments.
- Strong communication and writing skills, excellent attention to detail, and the ability to manage tight deadlines in a fast-paced environment.
- Direct experience monetizing a show or channel.
- A proven track record of booking hard-to-get guests is a plus.
What Would Disqualify a Candidate
This is not a role for someone who wants to direct a crew rather than be the crew. Candidates who have only managed or been an executive producer — without personally booking, shooting, and editing episodes themselves — are not the right fit. The entire value of this hire is that one person can do it all.
Logistics
In-person role based in New York, NY. Open to either a contract or full-time structure.
Pay Range
$70,000 - $150,000 USD.
How to Apply
To apply, please reach out to Rosie Delk on LinkedIn with a brief cover letter explaining why you're the right fit for this role, along with a reel or portfolio of relevant work.
Becoming You Labs is an equal opportunity employer.