Social Media & Creative Content Manager

Social Media & Creative Content Manager

Role: Social Media & Creative Content Manager

Type: Part-time (4-5 Hours/Week)

Location: Fully Remote

Pay Range: $100/Week

About the Role

Application Requirement: Please complete this form along with submitting your application.

We are seeking a Social Media & Creative Content Manager to act as a core creative partner in building an independent alternative hip-hop artist’s digital identity. You will translate raw musical output—from raw audio cuts and studio demos to official releases—into distinct visual worlds, campaign themes, and rollout strategies that elevate the artist’s brand.

By grounding your work in the music’s lyrical, emotional, and sonic motifs, you’ll ensure every piece of content reinforces the artist's core identity. Whether you are pitching high-retention video hooks or engineering multi-week rollouts for projects, music videos, or demos, you will own the artist’s visual universe—balancing creative storytelling with algorithmic reach to expand the fanbase.

Key Responsibilities

1. Branding & Marketing Strategy

• Brand Architecture: Analyze released and upcoming projects along with existing aesthetics to build and evolve the artist’s brand playbook (visual guidelines, core themes, content pillars, and tone of voice).
• Campaign Creation: Develop campaign frameworks, smart-link conversion strategies (pre-saves, link-in-bio), and multi-week rollout plans for single releases, project drops, and video premieres.

2. Content Creation & Production

• Concept & Campaign Ideation: Identify marketable audio hooks and sound snippets. Translate lyrical motifs, narrative themes, and sonic moments into distinct short-form video concepts.
• Editing: Edit provided raw video footage into high-quality vertical assets. Create captivating video thumbnails. Maintain high standards for brand consistency and narrative clarity.
• Publishing Strategy: Develop platform-specific SEO profiles, target hashtag clusters, and optimize publishing time windows across TikTok, Instagram Reels, and YouTube Shorts.
• Target Delivery: Establish and maintain weekly video delivery targets tied directly to the release calendar, ensuring steady promotional support for releases, video premieres, and upcoming shows.

3. Social Media Operations & Analytics

• Ready-to-Post Handoff: Deliver fully rendered video assets alongside an actionable publishing guide for each post (finalized post copy, tagged native audio/sounds, hashtag clusters, and optimal posting windows).
• Format & SEO Testing: Research and test platform-native mechanics, including trending formats, visual hook structures, hashtag clusters, and search metadata (titles, descriptions, custom thumbnails) to maximize organic discoverability.
• Performance Analysis: Monitor and analyze key content metrics across platforms (watch time, retention rate, engagement rate, shareability, and reach). Deliver monthly impact reports using data insights to continually refine editing and posting strategy.

Qualifications & Skill Set

• Industry Experience: Proven track record running social media campaigns, short-form video strategy, or creative direction within music or entertainment—ideally with independent or emerging artists.
• Music Literacy: Ability to actively listen to raw audio files and extract narrative concepts, themes, and marketable hooks.
• Editing & Design: Proficiency in vertical video editing software (CapCut, Premiere Pro, or DaVinci Resolve), graphic design tools (Photoshop, Canva, or Figma), and workplace tools (Google Suite, Lark).
• Analytics & Data Literacy: Ability to interpret native platform analytics (TikTok Analytics, Meta Business Suite, YouTube Analytics, Spotify for Artists) to evaluate content impact and optimize growth strategies.
• Platform Expertise: In-depth mechanical and algorithmic knowledge of TikTok, Instagram, YouTube, YouTube Shorts, and other emerging digital platforms.