Sr. Director of NBA Partnerships

Sr. Director of NBA Partnerships

(New York, NY)

Good Karma Brands is looking for a Sr. Director of NBA Partnerships to help brands connect with NBA and WNBA fans in meaningful ways. This is a unique opportunity to work with some of the most recognizable properties in sports, including NBA.com, the NBA App, NBA Podcasts, and the NBA on ESPN Radio Network, while building strategic relationships with leading brands, holding companies, and agencies. Based in New York, this leader will drive long-term revenue growth by creating innovative partnerships that connect brands with one of the most passionate fan bases in sports. The ideal candidate builds trusted executive relationships, develops creative partnership solutions, and turns a deep understanding of the basketball landscape into meaningful business growth.

What you’ll do as Sr. Director of NBA Partnerships:

• Serve as a senior executive ambassador for Good Karma Brands, representing the company with holding companies, independent agencies, and national brand marketers to strengthen awareness, consideration, and long-term strategic relationships
• Develop and expand executive-level relationships to drive revenue with key agency and advertiser decision-makers, creating new pathways for partnership, accelerating revenue opportunities, and enhancing GKB’s position within the marketplace
• Lead national business strategy and growth efforts for the NBA & WNBA business within the national marketplace, identifying opportunities for brands to authentically connect with basketball fans through premium content, experiences, audio, digital platforms, and integrated marketing solutions
• Develop compelling partnership strategies that showcase the unique power of the NBA ecosystem and position GKB as the premier partner for brands looking to reach passionate audiences
• Identify emerging trends across the NBA business landscape and develop innovative partnership opportunities that keep GKB at the forefront of the marketplace
• Provide leadership on proactive opportunity development and high-level RFP approach, including shaping the narrative, packaging, and strategy for key pursuits
• Partner with internal stakeholders across GKB departments including inventory, marketing, other divisions, and the multi-market team, ensuring alignment from opportunity development through execution
• Represent GKB in the marketplace, including industry conferences, events, and partner entertainment, serving as a visible leader and connector for the business
• Establish scalable operating rhythms and clear accountability across key partners and internal teams so work is prioritized, communicated, and executed consistently
• Leverage AI tools to enhance business development, market intelligence, partner research, proposal development, communication, and operational efficiency while maintaining strong strategic thinking, relationship management, and executive judgment
• Participate in company-wide collaboration and cross-functional leadership; travel as needed
• Lead by example by being humble, hungry, and smart
• Other assigned leadership responsibilities
• Be a Good Karma Brands ambassador by adhering to the GKB core values: Listen, Be Honest, Follow Through, Work Hard, Teamwork, and Over Deliver

What we are looking for:

• Proven senior-level national business growth and commercial leadership experience in sports, podcasts, digital media, or adjacent media ecosystems
• Demonstrated ability to build and leverage relationships with holding companies and large advertising agencies, especially in New York
• Established top-tier relationships across agencies and brands, with a proactive approach to deepening existing relationships and continuously developing new partners and contacts
• Track record of driving new business, including creating demand for premium solutions and converting senior-level agency relationships into revenue
• Strong executive presence and comfort leading conversations with senior decision makers
• Ability to partner cross-functionally and align stakeholders from pursuit through execution
• Strong communication, prioritization, and follow-through
• With this career, you are required to hold a valid driver’s license

Location & Travel:

• This role is based in our New York office
• Travel is expected for partner meetings, industry conferences, and events

Hours/Salary/Benefits:

Pay Transparency: The salary for New York-based individuals expressing interest in this position is $250,000 - $400,000 (base). This role is eligible for incentive compensation and a competitive benefits package. Actual compensation will be based on experience, skills, and performance expectations.

This role is eligible for full benefits including health, dental and vision insurance, Life Insurance, STD, LTD, 401(k) Plan, Dependent Care, paid parental leave, and more with opportunities for salary growth increase with skills and responsibilities and meeting targeted goals. The position will be required to work some evenings and weekends.

Opportunity for Growth:

Teammates have the opportunity to continuously learn and grow within Good Karma Brands and are responsible to represent GKB, our story, and our core values inside and outside the workplace. Teammates are encouraged to take a proactive role in building relationships and seeking opportunities throughout the company.

How to Apply:

Apply by submitting your resume to www.goodkarmabrands.com/careers no later than July 16, 2026. All are encouraged to apply.

About Good Karma Brands:

As a proud partner of ESPN, GKB represents the ESPN Radio Network and Podcasts, the full portfolio of ESPN Digital Products, ESPN Events and local ESPN affiliated radio stations in eight markets including New York, Los Angeles and Chicago. GKB’s other audio assets include Newsradio 620 WTMJ in Milwaukee, and 95.3 WBEV in Beaver Dam, WI.

With offices throughout the country and our home office in Milwaukee, Wisconsin, GKB’s team includes over 500 teammates and was recognized as a “Best Place to Work” by multiple organizations, including Front Office Sports.

For a full list of assets and more information, please visit www.goodkarmabrands.com.

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Good Karma Brands is an Equal Opportunity Employer. We consistently renew our commitment to creating and maintaining an inclusive workplace for all. We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought. We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.