Performance Marketing Manager

The PM (Performance Manager) serves as a strategic partner to high-value clients, providing oversight and direction for performance marketing activities. This role is responsible for managing client relationships, aligning campaign strategies with business goals, and ensuring the execution team delivers results that meet or exceed agreed-upon KPIs. The PM is not only a strategic leader and client advocate, but also brings the technical acumen to oversee, audit, and interpret platform performance.

Key Responsibilities

• Oversee the development, implementation, and optimization of performance marketing campaigns managed by channel specialists.
• Lead regular performance reviews with clients, presenting insights, progress against goals, and recommendations for improvement.
• Define and track KPIs in collaboration with clients, ensuring all activities are aligned with desired outcomes.
• Coordinate with internal teams to ensure campaign quality, timely delivery, and adherence to best practices.
• Provide escalation support and problem-solving for any issues impacting campaign performance.
• Maintain active certifications in major platforms such as Google Ads and Meta to ensure up-to-date knowledge of best practices and platform changes.
• Conduct and interpret platform audits, search query reports, and routine health checks to proactively identify opportunities and risks.
• Review and analyze campaign data, ensuring data-driven recommendations and transparency in performance.
• ·Act as a point of contact for client communication, expectation setting, and strategic guidance.

What Will It Take to Be Accomplished

• Strategic Vision: Ability to see the big picture, align campaign strategies with client business goals, and anticipate market trends to keep campaigns ahead of the curve.
• Analytical Rigor: Confidently interpret complex data sets, translate insights into actionable recommendations, and clearly communicate performance results to clients and internal teams.
• Technical Mastery: Maintain up-to-date certifications in Google Ads and Meta, and demonstrate proficiency in conducting platform audits, search query reports, and health checks to ensure optimal campaign performance.
• Client-Centric Mindset: Build trust through proactive communication, transparent reporting, and a relentless focus on exceeding client expectations and KPIs.
• Collaboration & Leadership: Work cross-functionally with channel specialists, creative teams, and account leads to ensure seamless execution and consistent quality.
• Problem-Solving Agility: Quickly identify challenges or underperformance, develop solutions, and implement changes to keep campaigns on track.
• Continuous Improvement: Embrace feedback, pursue ongoing learning, and seek out opportunities to optimize processes, tools, and campaign results.

Qualifications

• Strong analytical skills with the ability to interpret data, conduct audits, and translate insights into actionable recommendations.
• Excellent communication and relationship management abilities.
• Experience working with cross-functional teams.
• Proven experience managing end-to-end brand campaigns across Google Ads and Meta (Facebook/Instagram), including strategy development, execution, optimization, and performance analysis.
• Skilled in leveraging platform tools to conduct audits, pull search query reports, and perform regular health checks to ensure campaigns meet or exceed key performance indicators and brand objectives.
• Holds active certifications in Google Ads and Meta, demonstrating up-to-date expertise in best practices and platform capabilities

Our Benefits: At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family).  Our industry-leading benefits include:

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
• And more, click here for additional benefits and details.

The base salary for this role is between $75,000 - $85,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, location, and market demands. The base pay range is subject to change and may be modified in the future.