Head of Performance Marketing

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

The Head of Performance Marketing is a senior leadership position responsible for driving the overall strategic direction and execution of our digital marketing services. This individual will oversee and align six core departments—Paid Social, Paid Search, Digital Strategy, Affiliate Marketing, Social Media, and Influencer Marketing—ensuring best-in-class performance, integrated campaign delivery, and continuous innovation. As a member of the executive team, you will help define the agency’s standard of work, foster cross-functional collaboration, and play a key role in client acquisition and retention.

Leadership & Strategy

• Define and evolve the agency’s performance marketing vision, aligning departmental output with agency goals and client needs.
• Lead and mentor a team of department heads, promoting accountability, performance, and professional development.
• Develop integrated, full-funnel marketing strategies that drive ROI across all digital channels.
• Serve as a strategic partner to the CEO and executive team, contributing to business planning, innovation, and growth initiatives.

Operational Excellence

• Implement scalable systems, processes, and workflows to improve operational efficiency across all performance marketing teams.
• Ensure each department is delivering work that meets or exceeds internal standards and client expectations.
• Lead internal cross-functional collaboration between creative, branding, PR and media teams to ensure campaign success.
• Establish KPIs, monitor performance, and drive optimization across all campaigns and channels.

Client & Business Growth

• Act as a senior contact for high-value clients, providing strategic oversight and ensuring long-term success.
• Collaborate with business development to pitch and onboard new clients with a performance-first mindset.
• Stay ahead of digital trends, platform updates, and consumer behavior to keep clients at the forefront of innovation.

• 8–10+ years of experience in digital marketing, with at least 5 years in a leadership or executive-level role.
• Proven track record of managing large, cross-disciplinary teams across multiple performance channels.
• Deep knowledge of paid media platforms (Google Ads, Meta, TikTok, etc.), affiliate ecosystems, influencer marketing, and full-funnel digital strategy.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Strong leadership presence with experience mentoring department heads and driving organizational change.
• Excellent communication, collaboration, and client relationship skills.
• Bachelor’s degree required; MBA or relevant advanced degree is a plus.

Benefits

• Competitive executive compensation package
• Health, dental, and vision insurance
• 401(k) with employer contribution
• Unlimited PTO
• Creative and energetic work environment in our Santa Monica office
• Opportunities for continued growth and leadership development