Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

The Manager, Global Franchise supports the strategic development and execution of marketing campaigns and brand activations for Warner Bros. Discovery’s iconic animation franchises (Tom & Jerry, Looney Tunes, Scooby-Doo, etc.) as well as the launch of new original IP. This role partners closely with global WBD divisions and external partners to bring campaigns and activations to life across regions. Reporting to the VP, Global Franchise, the Manager contributes to the development of marketing strategies and toolkits, coordinates day-to-day campaign activities, and ensures consistent brand stewardship and adherence to guidelines worldwide.

This role is ideal for a consumer-obsessed, creative marketer who thrives in cross-functional environments. The Manager will translate franchise strategies into actionable marketing plans, support communication across teams, and track progress toward key business and franchise goals. Strong presentation and deck-building skills are essential.

Your Role Accountabilities...

Contribute to long-range franchise plans that drive revenue and sustained annual growth across all lines of business, ensuring alignment with overall WBD strategic goals. Participate in workstreams and, at times, lead smaller workstreams within the development of strategic brand plans.
Support the development and execution of global and regional marketing campaigns and tentpole franchise programs (e.g., Scoobtober, Cheese Day, Rabbit Season, Anniversary campaigns) from ideation and agency engagement through execution, coordinating day-to-day activities with internal WBD divisions, regional teams, and external partners to ensure alignment with brand vision and positioning.
Create compelling presentations that synthesize key data, strategic recommendations, and campaign results into clear, visually engaging narratives that rally internal and external stakeholders. Strong deck-building, design and storytelling skills are essential.
Contribute to the development of franchise narratives, integrating stories across all touchpoints in the WBD flywheel (e.g., Consumer Products, Themed Entertainment, Games, Studio Tours, Content).
Assist in building and distributing marketing toolkits, campaign guides, and creative assets that enable regions and partners to execute campaigns consistently and effectively.
Develop, maintain and apply brand guidelines across all marketing efforts, ensuring consistency of creative, messaging, and design. Collaborate with creative directors to uphold canon and ensure story remains central to all development.
Maintain franchise calendars and trackers, keeping internal stakeholders regularly updated on key priorities, campaigns, and cross-BU activations.
Partner with insights and analytics teams to track campaign performance, compile results, and surface key learnings to improve future activations.
Prepare materials and talking points for leadership meetings, franchise reviews, and cross-divisional updates, ensuring franchise strategies are clearly communicated.
Partner with the Franchise Digital team to ensure marketing campaigns come to life across all owned channels and resonate with fans.
Support the exchange of best practices and learnings across divisions and regions to build consistency and efficiency in marketing efforts.

Qualifications & Experience...

Work Experience

Minimum of 3-5 years experience working on a brand, franchise marketing, integrated marketing, brand analytics or brand and franchise management
Experience bringing content to life through product innovation and experiences
Experience conducting data driven analyses to inform business decisions
Proven success in project management and execution required

Education, Professional Training, Technical Training or Certification

4 yr college degree required
MBA or similar preferred

Knowledge/Skills

Ability to convert story and narrative into products, campaigns, and fan experiences.
Ability to think strategically when planning across multiple consumer touchpoints.
Creative and collaborative mindset with comfort ideating and contributing to new campaign and activation concepts.
Excellent presentation and deck-building skills; able to distill complex strategies and data into clear, visually compelling narratives that inspire and align stakeholders.
Excellent project management, prioritization and planning skills
Excellent communication skills, both written and verbal. Proven track-record in communicating with all levels of staff, internal divisions and external stakeholders
Strong analytic skills, ability to analyze and synthetize data across disparate sources to answer a business question
Familiarity with extending campaigns into digital and social spaces to drive fan engagement.
Strong interpersonal skills, maturity and excellent judgment.
Strong at managing workflow to meet tight deadlines while handling high volume of work. Attention to detail
Ability to work under pressure while maintaining a positive and productive demeanor
High proficiency with MS Office products
Ability to travel

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $83,090.00 - $154,310.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Manager, Global Franchise

Recommended for you

Business & Legal Affairs Assistant

Film Sales Ambassador – Earn from Sharing Movies

Assistant to Writer

Similar positions

Sr. Manager, Franchise

Sr. Manager, Franchise Management & Marketing

Coordinator, Franchise Management