Role Summary:

Mammoth Distribution is a leading cannabis company seeking a Director of Digital to drive digital communication and online strategy. This role will be responsible for optimizing digital channels, enhancing customer experiences, and boosting revenue through data-driven strategies. In addition, this role leads the charge to deliver seamless online experiences, aligning with our mission for top-shelf cannabis and exceptional service.

Core Behaviors that Spell Success:

• Blends analytics and creativity to craft digital strategies that drive revenue and engagement.
• Thrives in the fast-paced cannabis industry, adapting to change with strategic agility.
• Collaborates across teams, building trust and aligning efforts for shared success.
• Embodies our Happy, Hungry, Focused values, infusing them into campaigns and team dynamics.
• Leads with passion, executing and inspiring others to deliver results in a dynamic environment.

Key Deliverables:

• Execute digital and eCommerce strategies to grow revenue and customer loyalty across websites, social media, email lists, online platforms, etc.
• Optimize customer journeys, improving UX, conversion rates, and AOV via SEO, SEM, paid media, and email/text campaigns.
• Build dashboards to track KPIs sharing insights with leadership.
• Implement automation and eCommerce tools (e.g., Shopify) to streamline operations.
• Collaborate with marketing, product and sales to ensure cohesive brand campaigns.
• Manage vendor relationships and budgets to maximize ROI.

Key Indicators of Success:

• Revenue Growth: Achieve year-over-year eCommerce revenue growth.
• Customer Engagement: Increase traffic and retention.
• Efficiency: Reduce campaign execution time.
• Innovation: Launch digital initiatives that drive measurable growth.

Knowledge/Experience:

• 6+ years in digital marketing/eCommerce, driving D2C revenue growth.
• 2+ years leading teams, with expertise in Shopify, SEO, SEM, CRO, and analytics.
• Cannabis or CPG experience preferred; passion for the industry required.
• Strong data analysis and project management skills.
• Bachelor's degree in Marketing, Business, or related field; or equivalent experience.

Physical Requirements:

• Clear vision, hearing, and speech for communication.
• Able to work at a computer/phone for 8+ hours daily.
• Able and comfortable working on-site in varied environments.
• Can lift up to 20 lbs. and adapt to occasional travel/fieldwork.