We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, ELLE, Harper’s Bazaar and Country Living. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.

The Role…

Are you passionate about fitness, health, and creating content that truly makes an impact? As Women’s Health’s Senior Fitness and Health Writer, you’ll be at the heart of shaping the brand’s voice across every platform. From crafting and commissioning smart, SEO-led features to producing engaging cross-platform content, this is your chance to inspire, inform, and motivate millions of readers.

Working closely with the Fitness Director, you’ll not only deliver top-quality content but also play a key role in driving the brand’s success. Whether it’s growing traffic, boosting engagement, driving e-commerce, or creating must-watch video content, you’ll help us hit – and exceed – ambitious audience goals.

This is a hands-on, creative role with real impact: your work won’t just reach audiences, it will move them.

Main Duties…

Create and deliver standout content: Write sparkling, engaging copy across digital, social, and print platforms – from daily news hits and evergreen SEO-led service pieces to monthly features and commercial campaigns. You’ll also commission and mentor writers, ensuring all content meets brand standards and audience goals.
Drive digital growth: Execute and refine SEO strategies to power womenshealthmag.co.uk’s growth, updating evergreen content, sourcing shareable social-first stories, and reporting on analytics via tools like Google Analytics.
Innovate across platforms: Collaborate with the Social Media Manager to feed fresh, relevant content into WH’s social channels, adapt to evolving social strategies, and partner with the video team to create and present social-first video franchises.
Champion the brand externally: Act as a Women’s Health ambassador, attending launches, workouts, and events, building the strongest network of industry experts (PTs, nutritionists, psychologists and more), and contributing to our growing membership offering.
Support leadership and strategy: Deputise for the Fitness Director when required, contribute to the development of WH’s digital fitness strategy, and support Hearst UK values in all areas of your work.

What We Are Looking For…

Proven editorial experience: Two to three years of professional writing across both digital and print, with a track record of delivering high-quality, traffic-driving content is essential.
Health & fitness obsession: You’re plugged into the wellness world - from TikTok trends to the latest academic research - and know instinctively what makes a standout health or fitness story.
Digital expertise: Strong knowledge of SEO, CMS, Google Search Console, Google Docs, and social platforms, plus confidence in using analytics tools to track performance and implement improvements.
Brand and industry awareness: Ideally, you’ll have experience working with a high-profile lifestyle brand in a fast-paced environment, and existing relationships with fitness talent, PRs, and brands.
Skills & mindset: Exceptional communication, organisation, and adaptability, with the ability to juggle multiple priorities. Above all, you bring an authentic understanding of the Women’s Health brand and today’s digital landscape.

Benefits…
(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.)

Hearst Exclusives - Only for You!

Get adventurous with GHI Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing: Feel Your Best

Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.

Senior Health & Fitness Writer, Women's Health

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