Director, Communication & Publicity

Samsung TV Plus is a premium global entertainment service and is the most-used streaming app on Samsung Smart TVs. A leader in FAST, Samsung TV Plus offers hundreds of channels and thousands of shows and movies on-demand in the U.S. Globally, the streaming service carries over 3,500 ad-supported linear channels in 30 countries and is accessible on over 630M active devices. Samsung TV Plus is the exclusive home of Conan O’Brien TV, Letterman TV, and hundreds of additional exclusive channels available worldwide. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub.

The Director of Communications and Publicity is an individual contributor role and will report to the Head of Global Marketing and PR. This is a new role and has the exciting opportunity to drive immediate impact and shape the way we tell the Samsung TV Plus story to consumers, internal stakeholders, and advertisers. We’re looking for an experienced and strategic leader who is collaborative, detail-oriented, and a self-starter. In this role, the candidate will lead key service communications and press initiatives across B2B and B2C, and bring a scrappy, out-of-the-box approach to everything they do. The candidate must have entertainment and media experience in FAST, AVOD, and/or SVOD. This role has a global scope and is executive-facing and requires strong agency management experience, experience in leading PR for top-tier media and entertainment companies, possessing their own roster of established relationships with key industry media contacts, and be an efficient collaborator and leader. FAST is the fastest-growing video segment amongst consumers. This role offers the opportunity to work at the forefront of an exploding and ever-evolving media landscape and play a key role in driving the growth of the Samsung TV Plus business.

This is a hybrid position and is located in Los Angeles, California.

Role and Responsibilities

• Bring, build, and manage relationships with media and event organizers to ensure we can secure the right opportunities.
• Own and maintain robust press strategies and plans that deliver on key KPIs.
• Work closely with the broader leadership organization and various divisions across Ads, Product, Engineering, Research, Analytics, BD, Programming, and Corporate PR to help deliver the Samsung TV Plus narrative and push initiatives forward.
• Work as a strategic partner to the rest of the business to provide guidance and feedback on internal communications including spokesperson prep.
• Manage our day-to-day agency of record and push initiatives forward (planning, drafting, pitching, etc.).
• Strategize, build, and maintain Samsung TV Plus’ executive thought leadership programs, by proactively securing, managing and leading earned speaking opportunities, awards, and more.
• Proactively identify and/or support strategic partnerships that will drive brand awareness.
• Draft and maintain STVP representative quotes, bios, and service statistics and materials.
• Manage messaging and materials development for speaking opportunities, run trainings, rehearsals, and prep calls.
• Ensure service positioning consistency is maintained across all touchpoints in collaboration with key cross-functional teams.
• Keep a pulse on relevant competitor, social, and cultural trends.
• Build strategies to enhance and continuously up-level media coverage that is generated.
• Manage and post on LinkedIn platform.
• Own internal communications forums that keep key stakeholders abreast of key service updates.
• Lead event activations for key advertiser and industry events.

Skills and Qualifications

• BS required
• 10-15+ years of direct entertainment and media communications experience in FAST, AVOD, and/or SVOD.
• Experience at an entertainment and media company required.
• Outstanding verbal and written communication skills.
• Attention to detail and willingness to roll-up sleeves to get the work done.
• Excellent agency management skills.
• Proven success rate in working in a start up environment, a plus.
• Creative and integrated marketing muscles, a must.
• Excellent analytical and communication skills with the ability to clearly and simply convey complex concepts.
• Experience cultivating relationships with internal stakeholders.
• Exceptional project management skills and time management skills.
• Ability to adjust priorities/tactics/solutions based on a constantly evolving environment.
• Ability to juggle multiple priorities at once, a must.

Compensation for this role, for candidates based in Los Angeles, CA, is expected to be between $190,000 ~ $210,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.