Director, Digital Products & E-Commerce

The Director of Digital Product and E-commerce drives ongoing development, innovation, and optimization of a best-in-class D2C e-commerce site. This Director of Digital Products and E-commerce must be aware of the current e-commerce and digital landscape and use this knowledge and resources to innovate and improve how our customers shop and receive service from end to end. This role works cross-functionally with marketing, brand, creative, and operations teams to continuously refine, improve, and elevate the customer experience across our website.

What you will do:

• Exhibit strong leadership and partnership skills: Directly manage our existing internal D2C team and PARTNER with many other Jazwares cross functional teams.
• Develop and execute a comprehensive e-commerce roadmap aligned with the company's business objectives including full P&L ownership.
• Conversion Rate Optimization: Build and manage a prioritized testing roadmap, design and run tests on a clearly-defined testing cycle, and implement winning tests.
• Website Merchandising: Own website merchandising strategy that marries optimal user flow with product revenue targets, continually optimizing the merchandising strategy to maximize user value.
• Seamless User Experience Management: Execute and contribute to defining the vision for a seamless user experience that drives conversion and brand love.
• Performance Monitoring: Monitor key performance metrics (CR%, AOV, website revenue, revenue per user, time on site, site speed)
• International Capabilities: Manage and coordinate the setup and operation of Global capabilities
• Web Analytics: Lead the integration and implementation of web analytics to gather valuable insights and optimize the user experience and marketing strategies with an A/B testing roadmap.
• Shopify Management: Oversee and optimize the Shopify platform, including product listings, inventory management, and site performance. Strong experience in the Shopify App Ecosystem required.
• Product Enhancements: Identify opportunities to enhance Shopify sites,, such as introducing new features, integrations, and payment options.
• Data Analysis: Utilize data analytics and user insights to make informed decisions and recommendations for improvements.
• SEO Optimization: Implement SEO best practices tailored to each international store to improve search engine rankings and drive organic traffic within a headless commerce context.
• Testing and QA: Conduct regular usability testing, quality assurance, and bug tracking to maintain a smooth and error-free shopping experience in a headless environment for international customers.

Manages People: Yes

• This position is responsible for the talent management of the team
• This position is responsible for providing work direction to their team including assigning and evaluating work, and providing mentorship and guidance to others.

What we look for:

• 2 years or more of Shopify experience
• Leadership experience
• Bachelor’s degree in relevant field preferred
• 3+ years of proven experience as a Shopify Product Manager and Shopify apps ecosystem.
• 3+ years of team management and leadership experience. Strong strategic, conceptual, motivational skills.
• Proficiency in data analysis and the ability to use data to drive decision-making.
• Shopify D2C Expert

• Creative problem-solving abilities and a passion for innovation.
• Strong understanding of latest online marketing concepts, tactics, strategy and best practices, focusing on the end customer experience.
• Data, analytics, and tag management knowledge, with a strong focus on operational excellence.
• Knowledge of creating A/B and/or multivariate tests
• Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life
• Works well under pressure and can meet tight deadlines with a strong sense of accountability
• P&L ownership experience preferred
• Experience with CRM/email systems and Performance Marketing channels
• Toy or comparable CPG industry experience working with fan, collector and content based consumer groups.
• Experience with the latest trends in social commerce (Tik Tok, Insta...)
• Outside development agency management experience
• Multilingual a plus

Environment: Office

Extreme Exposures: None

Schedule: Regular Office Hours, may occasionally be required to participate in calls with global counterparts outside of regular office hours

Physical Requirements: Lift up to 10 lbs

Must be able to stand, walk, sit, hear, and see frequently

Travel Required: Yes – limited

Who We Are:

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, Hello Kitty, and many more. In addition to toys, offerings also include Metaverse gaming, costumes, and products for pets. Headquartered in Sunrise, Florida, Jazwares has offices worldwide and sells its products in over 100 countries.

Working at Jazwares:

At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.

Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.

Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.

Don't miss out on this extraordinary opportunity to be part of the fastest growing toy company in the industry. Connect with us today and let's shape the future of play together!

What We Offer:

At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction. The salary range for this position: $155,00 - $184,000.00 /Yr. Actual base salary may vary based upon, but not limited to, relevant experience, time in role, peer and market data, prior performance, business sector, and geographic location. Eligibility for annual performance incentive may apply. Jazwares is a multi-state employer, salary range may not apply to other states.

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K)-retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.

Our work environment provides a flexible work schedule that includes a Monday to Friday on-site, Fridays Work from Home, up to 20 workdays fully remote each year, Summer Fridays, and Time Off for vacation, sick leave. Through Jazwares Cares, you can volunteer for up to 16 hours a year on community service projects!

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation or any other characteristic protected by law.