Arts Publicity & Brand Internship

Serene AgencyLos Angeles Metropolitan AreaPosted

Job Description

Job description

You'll train on real client projects across three lanes: PR outreach, influencer/partnership development, and event coordination. You're not shadowing—you're doing the work under close feedback. By the end of the internship, you'll own a lane independently.


PR & Media

  • Research art press, culture reporters, and relevant outlets
  • Verify media contacts (never guess)
  • Draft tailored press pitches and coverage materials
  • Track press outreach, monitor for coverage, and write thank-you notes
  • Learn the rhythm of relationship-building with journalists


Influencer & Partnership Outreach

  • Identify and research relevant influencers, curators, and cultural figures
  • Build outreach lists with verified contact information
  • Draft partnership proposals and collaboration pitches
  • Support influencer event coordination


Events

  • Coordinate logistics for gallery openings, artist talks, and cultural programming
  • Manage RSVPs, guest lists, and day-of support
  • Capture coverage (social mentions, attendee posts, press hits)
  • Support post-event relationship maintenance and thank-you outreach


Skills You'll Build

  • Media research & verification — find outlets, identify the right reporter, never invent contacts
  • Pitch writing — lead with the angle, tailor by audience, tight subject lines
  • Relationship management — outreach, tracking, follow-up cadence, one-size-fits-one hospitality
  • Event logistics — coordination, problem-solving, real-time support
  • Professional judgment — confidentiality, embargoes, when to escalate, email etiquette
  • Art world literacy — galleries, artists, curators, institutions, and the contemporary art market

 

What We're Looking For

  • Curiosity & independence: You ask good questions, research thoroughly, and don't guess
  • Relationship focus: You understand that PR is about people, not just pitches
  • Accuracy: Details matter—contact info, names, spellings, facts
  • Professionalism: You respect confidentiality, keep timelines, and escalate when unsure
  • Art world interest: You're genuinely interested in contemporary art, galleries, artists, and cultural institutions (or willing to learn fast)
  • Humility & speed: You fail fast, take feedback well, and iterate


Nice to Have

  • Experience in PR, communications, or event coordination
  • Familiarity with Slack, Asana, Canva, or similar tools
  • An existing network in the art world or cultural spaces
  • Portfolio of past PR/media work