Job Description
Join the Movement
The Enhanced Games are on a mission to enhance humanity, redefining the future of sports by merging scientific progress with elite athletic performance. The Games challenge conventional sporting norms, embracing medicine and science to push human potential while prioritizing safety, transparency, and innovation.
Science and technology are recognized as fair advantages, allowing athletes to choose natural or enhanced competition. Setting the new gold standard in athlete health and safety, we mandate state-of-the-art medical profiling to monitor key health markers for all athletes competing at the Enhanced Games. And unlike traditional events, all athletes are paid, with million-dollar prizes for setting new world records.
Funded by leading venture capitalists including Peter Thiel, the Enhanced Games operate independently of taxpayer money, ensuring financial sustainability and innovation. This is the future of sport - where science, athleticism, and progress inspire superhuman achievement.
The Role
As the YouTube Lead, you will own the narrative between our company and the audience—particularly the YouTube community. You will lead the brand strategy on YouTube to build engagement and excitement. Reporting to the Director of Social Media, you’ll be a strategic partner to leadership, driving transparency, alignment, and execution through our users engagement data, analytics and beyond. Your passion for sports, entertainment, or consumer brands, in the context of expression on YouTube’s global platform, is essential.
Key Areas of Responsibility
- Execute a high-performance YouTube strategy focused on accelerated growth and fandom through innovative, platform-optimized content
- Obsessively monitor platform for relevant, emerging trends and drive creation of supporting content to grow audience
- Collaborate and consult across brand, production, executive and athlete teams to deliver compelling, story-rich and educational content
- Lead live content development and publishing around key brand events and moments
- Leverage innovation (technology, trends) to optimize and elevate engagement, cultivating both conversation and product conversion
- Devise and sustain a cycle of content measurement and analytical reporting
- Manage both daily and long-term content calendars
- Recommend and deliver consistently fresh, new content types, sources and collaborative executions to drive discoverability for Enhanced on YouTube
- Overall administration and operational governance of brand-operated YouTube channels
Skills & Experience
- 2+ years in social media management in global sports, entertainment or high-growth startup
- Demonstrable history of driving meaningful, high-velocity growth on YouTube or comparable social platforms
- Proven ability to translate raw, complex data into actionable, strategic insights
- Proficiency in analyzing key metrics and optimizing social plans that yield high-discoverability content
- Experience managing enterprise-level social suites (Sprinklr, Sprout Social), video editing tools (Adobe Premiere, CapCut) and AI content tools
- Expertise in digital hygiene, including MFA protocols, password management and platform-specific security frameworks
- Superior copywriting and storytelling capabilities through all mediums, with a clear sense of brand voice
- Comfort and excitement working in high-stakes, live broadcast environments where accuracy, speed and precision are all paramount
- Cross-functional, cross-continental collaboration with partners of varying levels of experience and duty
- Knowledge in social commerce or direct-to-consumer experience, a plus
- Bachelor’s degree in Marketing, Communications or a related field (or equivalent real-world experience
Must-Have Requirements
- Must be authorized to work in the United States
- Must be willing to work from Enhanced’s New York office 4 days a week