Creator Growth Vertical Lead, TikTok LIVE

Los Angeles, CA
Posted on  

Job Description

Responsibilities

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. Role: As part of the US LIVE Operations Team, the Creator Growth Vertical Lead will be responsible for building & leading a team of creator growth strategists focused on enabling the next generation of TikTok LIVE focused content creators to be successful on the platform. This role will be responsible for the full funnel of creator growth strategy, from recruiting to day-to-day growth coaching to building out short and long term creator programs and activations. Additionally, you will be responsible for engaging with XFN teams to drive collaborations and opportunities to enable our LIVE creators to grow. Responsibilities: - Grow TikTok LIVE's book of business for LIVE content creators via sourcing, recruiting, onboarding high potential creator talent to the TikTok LIVE ecosystem - Hands on manage and drive growth for high potential TikTok LIVE content creators - Drive short and long term strategy, initiatives, and growth programs to enable more meaningful creator monetization, content creation, and community building - Act as the bridge between creators and the TikTok LIVE Operations team to help identify ways to improve the LIVE experience, from product changes to on platform campaign development - Stay in front of industry trends and provide insights, recommendations, and direction on creator growth strategies - Lead and program manage key core campaigns and events that support the development of the LIVE creator ecosystem

Qualifications

Minimum Qualifications: -BS/BA and 5+ years of experience working in creator management (UGC content creators and influencers, entertainment celebrities, high profile artists and tastemakers), community management, or partner management with demonstrated ability to grow creator partnership and relationships of all sizes - Strong understanding of the intricacies of scaled and growth stage creator development in additional to relationship management between platform and creators - Experience leading and training teams based on data insights and structured OKRs - Experience in negotiation and deal making with UGC content creators - Excellent written, verbal, and professional communication skills - Ability to work independently and time manage multiple sensitive and high profile initiatives - People management experience with history of developing individual and team level goals / development plans Preferred Qualifications: - Deep passion for TikTok, mobile entertainment, social media, and popular culture; strong understanding of entertainment - Creative mindset and thought process that's focused on teaching creators how to adjust, grow and thrive - Experience in the live streaming space and understanding of live streaming trends

Job Information

【For Pay Transparency】Compensation Description (Annually)


The base salary range for this position in the selected city is $130000 - $220000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok


TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us


Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation


TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request